Real price data
What should you pay for a 2024 Toyota Tacoma?
Original MSRP
$33,700
When new
Fair market price
$40,359
Mileage-adjusted
Where prices land
25th $38,372 · 75th $43,804 · MSRP $33,700
Spread of current 2024 Toyota Tacoma listings · 25th–75th percentile marked.
Negotiating leverage
52
out of 100
moderate leverage
~53 days of national supply and listings typically ~5% above fair price — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
53days of supply
Balanced marketSupply and demand are roughly balanced for the 2024 Toyota Tacoma.
National Market Day Supply — how long it would take to sell the current used 2024 Toyota Tacoma inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$31,004–$32,352
Estimated dealer invoice — about $33,700 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR | $35,550 | $33,700 | $31,004–$32,352 |
| SR5 | $37,828 | $37,200 | $34,224–$35,712 |
| TRD Sport | $41,063 | $43,100 | $39,652–$41,376 |
| TRD Off Road | $41,622 | $43,400 | $39,928–$41,664 |
| Limited | $46,682 | $52,100 | $47,932–$50,016 |
| TRD Pro | $56,357 | $63,900 | $58,788–$61,344 |
- SR
- $35,550
- SR5
- $37,828
- TRD Sport
- $41,063
- TRD Off Road
- $41,622
- Limited
- $46,682
- TRD Pro
- $56,357
Out-the-door price by state
Out-the-door for a 2024 Toyota Tacoma runs about $39,386 in MT to $42,692 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,833 | $110+ | $42,018 |
| TX | $2,442 | $332 | $41,849 |
| FL | $2,345 | $1,074+ | $42,494 |
| NY | $1,563 | $371 | $41,009 |
| PA | $2,345 | $587 | $42,007 |
| IL | $2,442 | $683 | $42,200 |
| OH | $2,247 | $444 | $41,766 |
| GA | $2,735 | $637 | $42,447 |
| NC | $1,172 | $793 | $41,040 |
| WA | $2,540 | $215+ | $41,830 |
| OR | $0 | $525 | $39,600 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
4 open NHTSA recalls on record for the 2024 Toyota Tacoma.
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
SERVICE BRAKES, HYDRAULIC:FOUNDATION COMPONENTS:HOSES, LINES/PIPING, AND FITTINGS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024-2025 Tacoma 4-wheel drive vehicles. The rear brake hoses can be damaged if mud and dirt builds up inside the rear wheels. This can result in a brake fluid leak.
Remedy: Dealers will replace both rear brake hoses, free of charge. Owner letters were mailed August 1, 2025. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB04 and 25TA04.
Campaign 25V058000 · 06/02/2025
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Toyota Venza, 2023-2025 RAV4 Prime, RAV4, Highlander, GR Corolla, Crown, 2024-2025 Lexus TX, LS, Toyota Tacoma, Grand Highlander, and 2025 Lexus RX, Toyota Crown Signia, Camry, RAV 4 Plug-in Hybrid (PHEV), and 4 Runner vehicles. Due to an error in the instrument panel software at vehicle startup, the instrument panel may fail to display vehicle speed, brake system, and tire pressure warning lights.
Remedy: Dealers will update the instrument panel software over-the-air (OTA) for non-PHEV vehicles, free of charge. For PHEV vehicles, dealers will inspect the instrument panel assembly, and either replace it, or update the software, free of charge. Owner letters were mailed December 5, 2025. Additional letters will be sent, anticipated in May 2026. This is a phased recall. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB08 and 25TA08. Lexus' numbers for this recall are 25LB05 and 25LA05.
Campaign 25V595000 · 11/09/2025
EQUIPMENT:OTHER:LABELS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024-2025 Toyota Tundra, Tacoma Hybrid, Tacoma, RAV4 Hybrid, Land Cruiser Hybrid, Lexus GX550, 2024-2026 Tundra Hybrid, 2025 Sequoia Hybrid, Crown Signia, Grand Highlander, Lexus TX500 Hybrid, Lexus NX350 Hybrid, 2025-2026 Grand Highlander Hybrid, and Lexus TX350 vehicles. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Dealers will replace the load carrying capacity modification label, free of charge. Owner letters were mailed May 26, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26LB04, 26LA04, 26TB07, and 26TA07.
Campaign 26V179000 · 24/03/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2024 Toyota Tacoma?
A fair, mileage-adjusted price is about $40,359, within a typical market range of $38,372 to $43,804.
What is the out-the-door price of a 2024 Toyota Tacoma?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $39,386 in MT to $42,692 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota Tacoma?
There are about 53 days of national market supply for the 2024 Toyota Tacoma — Supply and demand are roughly balanced for the 2024 Toyota Tacoma.
How much can you negotiate on a 2024 Toyota Tacoma?
Negotiating leverage rates 52/100 (moderate). ~53 days of national supply and listings typically ~5% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota Tacoma?
The estimated dealer cost (invoice) is roughly $31,004–$32,352 — its $33,700 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Check your car's real price
See the real, all-in out-the-door price on any car you're considering — in writing, free. You stay in control the whole way.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 7/11/2026. Estimates only; your price depends on condition, options, and location.