Negotiating leverage
45
moderate leverage / 100
~68 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2023 Toyota Tundra Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$45,989
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$30,498$59,454
- Typical market range
- $41,589–$50,024
- Ridekick fair price
- $45,989
- Original MSRP range
- $44,015–$76,145
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
68
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Toyota Tundra.
Estimated dealer cost (invoice)
$40,494–$42,254
Estimated dealer invoice — about $44,015 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR | $37,832 | $44,015 | $40,494–$42,254 |
| SR5 | $42,075 | $50,830 | $46,764–$48,797 |
| Limited | $47,695 | $54,515 | $50,154–$52,334 |
| Platinum | $48,336 | $63,775 | $58,673–$61,224 |
| Capstone | $51,108 | $76,145 | $70,053–$73,099 |
| 1794 Edition | $51,760 | $64,790 | $59,607–$62,198 |
| TRD Pro | $55,672 | $69,420 | $63,866–$66,643 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$34,767$56,989$79,210
Fair priceSR
$37,832
SR: fair price $37,832, original MSRP $44,015, estimated dealer cost $40,494 to $42,254.
SR5
$42,075
SR5: fair price $42,075, original MSRP $50,830, estimated dealer cost $46,764 to $48,797.
Limited
$47,695
Limited: fair price $47,695, original MSRP $54,515, estimated dealer cost $50,154 to $52,334.
Platinum
$48,336
Platinum: fair price $48,336, original MSRP $63,775, estimated dealer cost $58,673 to $61,224.
Capstone
$51,108
Capstone: fair price $51,108, original MSRP $76,145, estimated dealer cost $70,053 to $73,099.
1794 Edition
$51,760
1794 Edition: fair price $51,760, original MSRP $64,790, estimated dealer cost $59,607 to $62,198.
TRD Pro
$55,672
TRD Pro: fair price $55,672, original MSRP $69,420, estimated dealer cost $63,866 to $66,643.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Toyota Tundra runs about $46,300 in MT to $50,064 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,334 | $110+ | $49,433 |
| TX | $2,874 | $332 | $49,195 |
| FL | $2,759 | $1,074+ | $49,822 |
| NY | $1,840 | $371 | $48,200 |
| PA | $2,759 | $587 | $49,335 |
| IL | $2,874 | $683 | $49,546 |
| OH | $2,644 | $444 | $49,077 |
| GA | $3,219 | $637 | $49,845 |
| NC | $1,380 | $793 | $48,162 |
| WA | $2,989 | $215+ | $49,193 |
| OR | $0 | $525 | $46,514 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
13 open NHTSA recalls on record for the 2023 Toyota Tundra.
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain 2023 Tundra pickup trucks equipped with non-skid spray-on bed liners. The load carrying capacity modification label may indicate less weight than the actual total weight of accessories installed on the vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail replacement labels to owners, free of charge. Owner notification letters were mailed January 10, 2023. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 22R2.
Campaign 22V854000 · 18/11/2022
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2023 Tundra and Tundra Hybrid vehicles. A software error in the combination meter's electronic control unit (ECU) may cause the Instrument Panel LCD display to go blank. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 101, "Control and Displays."
Remedy: Dealers will update the combination meter ECU software, free of charge. Owner notification letters are expected to be mailed April 17, 2023. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TA02.
Campaign 23V111000 · 22/02/2023
STRUCTURE:BODY
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2023 Tundra and Tundra Hybrid vehicles that may be equipped with a Toyota genuine accessory tonneau cover. The tonneau cover attachment joints may come loose and allow the cover to detach.
Remedy: Owners of the subject vehicles will be notified by first class mail to return their vehicles to a Toyota dealer. Dealer will install new hardware (bolts, spacers, washers, nuts, rubber washers and cotter pins) to the existing bracket and tonneau cover. If the tonneau cover has tears or splits at the mounting holes to the extent that new hardware cannot be installed, it will be replaced with a new tonneau cover and hardware. Owners will receive a notice once the remedy becomes available. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TB03/23TA03.
Campaign 23V142000 · 03/03/2023
TIRES:TEMPORARY/EMERGENCY SPARE TIRE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023 Tundra, Tundra Hybrid, and Sequoia Hybrid vehicles. The steel chain used to secure the spare tire to the underside of the vehicle may have been insufficiently welded.
Remedy: Dealers will replace the spare tire carrier assembly, free of charge. Owner notification letters are expected to be mailed August 14, 2023. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TB06/23TA06.
Campaign 23V468000 · 07/07/2023
FUEL SYSTEM, GASOLINE:DELIVERY:HOSES, LINES/PIPING, AND FITTINGS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2023 Tundra and Tundra Hybrid vehicles. The plastic fuel tube routed near metallic brake lines may chafe against the brake lines and become damaged, possibly resulting in a fuel leak.
Remedy: Dealers will install protective materials and a clamp on the fuel tube, free of charge. Owner letters were mailed November 6, 2024. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 23TB09/23TA09.
Campaign 23V566000 · 10/08/2023
EQUIPMENT:OTHER:LABELS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023 Tundra and Tundra Hybrid vehicles equipped with a spray-on bed liner accessory. The load carrying capacity modification label states the incorrect load carrying capacity, which can result in an overloaded vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Dealers will replace the load carrying capacity modification label, free of charge. Owner notification letters are expected to be mailed October 29, 2023. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TA11.
Campaign 23V633000 · 13/09/2023
EQUIPMENT:OTHER:LABELS
Southeast Toyota Distributors, LLC (SET) is recalling certain 2022-2024 Toyota Tundra vehicles. The load carrying capacity modification label states the incorrect load carrying capacity, which can result in an overloaded vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: SET will mail a new modified label, free of charge. Owner notification letters were mailed December 18, 2023. Owners may contact SET's customer service at 1-866-405-4226. SET's number for this recall is SET23B.
Campaign 23V757000 · 09/11/2023
POWER TRAIN:AUTOMATIC TRANSMISSION
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2024 Tundra, Tundra Hybrid, Lexus LX600, and 2023-2024 Sequoia Hybrid vehicles. Unexpected vehicle movement may occur when the vehicle is in neutral and the brakes are not applied.
Remedy: Dealers will update the transmission control ECU software, free of charge. Owner notification letters were mailed April 8, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TA02 and 24LA02.
Campaign 24V125000 · 21/02/2024
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2023 Tundra and Lexus LX600 vehicles equipped with a V35A engine. Debris from the manufacturing process may contaminate the engine and cause the main bearings to fail, which can result in an engine stall and loss of drive power.
Remedy: Dealers will replace the engine assembly, free of charge. Owner letters were mailed between December 17, 2024 and February 19, 2025. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB07/24TA07 and 24LB04/24LA04.
Campaign 24V381000 · 30/05/2024
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
EXTERIOR LIGHTING:BACK UP LIGHTS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2025 Toyota Tundra and Tundra Hybrid vehicles. Moisture may enter the reverse light assemblies and cause a light failure.
Remedy: Dealers will replace both reverse light assemblies and repair the wire harnesses as necessary, free of charge. Owner letters were mailed May 23, 2026. This is a phased recall. Owners may contact Toyota's customer service at 1-800-331-4331.Toyota's numbers for this recall are 24TB06 and 24TA06.
Campaign 25V322000 · 15/05/2025
BACK OVER PREVENTION:SOFTWARE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2025 Tundra, Tundra Hybrid, and 2023-2025 Sequoia Hybrid vehicles. A software error may cause the rearview image not to display when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy: Dealers will update the multimedia display software, free of charge. Owner notification letters were mailed November 19, 2025. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB10 and 25TA10.
Campaign 25V657000 · 01/10/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Toyota Tundra?
A fair, mileage-adjusted price is about $45,989, within a typical market range of $41,589 to $50,024.
What is the out-the-door price of a 2023 Toyota Tundra?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $46,300 in MT to $50,064 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Toyota Tundra?
There are about 68 days of national market supply for the 2023 Toyota Tundra — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2023 Toyota Tundra.
How much can you negotiate on a 2023 Toyota Tundra?
Negotiating leverage rates 45/100 (moderate). ~68 days of national supply and listings typically ~0% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2023 Toyota Tundra?
The estimated dealer cost (invoice) is roughly $40,494–$42,254 — its $44,015 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.