Negotiating leverage
43
moderate leverage / 100
~65 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Toyota Tundra Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$49,495
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$36,311$66,894
- Typical market range
- $43,634–$53,995
- Ridekick fair price
- $49,495
- Original MSRP range
- $45,015–$78,845
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
65
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Tundra.
Estimated dealer cost (invoice)
$41,414–$43,214
Estimated dealer invoice — about $45,015 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR5 | $43,646 | $50,550 | $46,506–$48,528 |
| sr | — | $45,015 | $41,414–$43,214 |
| Limited | $51,228 | $56,905 | $52,353–$54,629 |
| Platinum | $53,975 | $64,775 | $59,593–$62,184 |
| 1794 Edition | $56,567 | $65,460 | $60,223–$62,842 |
| Capstone | $58,178 | $78,845 | $72,537–$75,691 |
| TRD Pro | $60,344 | $72,130 | $66,360–$69,245 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$38,420$60,130$81,839
Fair priceSR5
$43,646
SR5: fair price $43,646, original MSRP $50,550, estimated dealer cost $46,506 to $48,528.
sr
—
sr: fair price not available, original MSRP $45,015, estimated dealer cost $41,414 to $43,214.
Limited
$51,228
Limited: fair price $51,228, original MSRP $56,905, estimated dealer cost $52,353 to $54,629.
Platinum
$53,975
Platinum: fair price $53,975, original MSRP $64,775, estimated dealer cost $59,593 to $62,184.
1794 Edition
$56,567
1794 Edition: fair price $56,567, original MSRP $65,460, estimated dealer cost $60,223 to $62,842.
Capstone
$58,178
Capstone: fair price $58,178, original MSRP $78,845, estimated dealer cost $72,537 to $75,691.
TRD Pro
$60,344
TRD Pro: fair price $60,344, original MSRP $72,130, estimated dealer cost $66,360 to $69,245.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Toyota Tundra runs about $50,264 in MT to $54,291 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,622 | $110+ | $53,685 |
| TX | $3,122 | $332 | $53,407 |
| FL | $2,997 | $1,074+ | $54,024 |
| NY | $1,998 | $371 | $52,322 |
| PA | $2,997 | $587 | $53,537 |
| IL | $3,122 | $683 | $53,758 |
| OH | $2,872 | $444 | $53,269 |
| GA | $3,497 | $637 | $54,087 |
| NC | $1,499 | $793 | $52,245 |
| WA | $3,247 | $215+ | $53,415 |
| OR | $0 | $525 | $50,478 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
10 open NHTSA recalls on record for the 2024 Toyota Tundra.
EQUIPMENT:OTHER:LABELS
Southeast Toyota Distributors, LLC (SET) is recalling certain 2022-2024 Toyota Tundra vehicles. The load carrying capacity modification label states the incorrect load carrying capacity, which can result in an overloaded vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: SET will mail a new modified label, free of charge. Owner notification letters were mailed December 18, 2023. Owners may contact SET's customer service at 1-866-405-4226. SET's number for this recall is SET23B.
Campaign 23V757000 · 09/11/2023
POWER TRAIN:AUTOMATIC TRANSMISSION
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2024 Tundra, Tundra Hybrid, Lexus LX600, and 2023-2024 Sequoia Hybrid vehicles. Unexpected vehicle movement may occur when the vehicle is in neutral and the brakes are not applied.
Remedy: Dealers will update the transmission control ECU software, free of charge. Owner notification letters were mailed April 8, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TA02 and 24LA02.
Campaign 24V125000 · 21/02/2024
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
TIRES:SIDEWALL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024 Sequoia Hybrid, Tundra and Tundra Hybrid vehicles. The passenger-side front and rear tires may have inner sidewall damage, which can cause a sudden loss of tire pressure.
Remedy: Dealers will inspect and replace the tires as necessary, free of charge. Owner notification letters were mailed December 5, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's number for this recall is 24TA12.
Campaign 24V767000 · 15/10/2024
EXTERIOR LIGHTING:BACK UP LIGHTS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2025 Toyota Tundra and Tundra Hybrid vehicles. Moisture may enter the reverse light assemblies and cause a light failure.
Remedy: Dealers will replace both reverse light assemblies and repair the wire harnesses as necessary, free of charge. Owner letters were mailed May 23, 2026. This is a phased recall. Owners may contact Toyota's customer service at 1-800-331-4331.Toyota's numbers for this recall are 24TB06 and 24TA06.
Campaign 25V322000 · 15/05/2025
BACK OVER PREVENTION:SOFTWARE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2025 Tundra, Tundra Hybrid, and 2023-2025 Sequoia Hybrid vehicles. A software error may cause the rearview image not to display when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy: Dealers will update the multimedia display software, free of charge. Owner notification letters were mailed November 19, 2025. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB10 and 25TA10.
Campaign 25V657000 · 01/10/2025
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2024 Toyota Tundra, Lexus LX, and 2024 Lexus GX vehicles equipped with a V35A engine. Debris from the manufacturing process may contaminate the engine and cause the main bearings to fail, which can result in an engine stall and loss of drive power.
Remedy: Dealers will perform an inspection on the #1 main bearing using vehicle inspection software and drive data, and if necessary, replace the engine. Repairs will be performed free of charge. Interim letters notifying owners of the safety risk were mailed December 16, 2025. Additional letters will be sent once the final remedy is available. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB14 and 25TA14. Lexus' numbers for this recall are 25LB07 and 25LA07. This recall expands previous NHTSA recall number 24V381.
Campaign 25V767000 · 06/11/2025
BACK OVER PREVENTION:SOFTWARE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024-2025 Toyota Tundra and Tundra Hybrid vehicles equipped with a Panoramic View Monitor (PVM) system. The rearview camera image may not display when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy: Dealers will update the parking assist ECU software, free of charge. Owner notification letters were mailed March 23, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB02 and 26TA02.
Campaign 26V038000 · 23/01/2026
EQUIPMENT:OTHER:LABELS
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024-2025 Toyota Tundra, Tacoma Hybrid, Tacoma, RAV4 Hybrid, Land Cruiser Hybrid, Lexus GX550, 2024-2026 Tundra Hybrid, 2025 Sequoia Hybrid, Crown Signia, Grand Highlander, Lexus TX500 Hybrid, Lexus NX350 Hybrid, 2025-2026 Grand Highlander Hybrid, and Lexus TX350 vehicles. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: Dealers will replace the load carrying capacity modification label, free of charge. Owner letters were mailed May 26, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26LB04, 26LA04, 26TB07, and 26TA07.
Campaign 26V179000 · 24/03/2026
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024 Tundra vehicles equipped with a V35A engine. Debris from the manufacturing process may contaminate the engine and cause a main bearing to fail, which can result in an engine stall and loss of drive power.
Remedy: Dealers will perform an inspection on the #1 main bearing using vehicle inspection software and drive data, and if necessary, replace the engine. Repairs will be performed free of charge. Interim letters notifying owners of the safety risk were mailed July 23, 2026. Additional letters will be sent once the final remedy is available. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB14 and 25TA14. This recall expands previous NHTSA recall numbers 24V381 and 25V767.
Campaign 26V320000 · 20/05/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Toyota Tundra?
A fair, mileage-adjusted price is about $49,495, within a typical market range of $43,634 to $53,995.
What is the out-the-door price of a 2024 Toyota Tundra?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $50,264 in MT to $54,291 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota Tundra?
There are about 65 days of national market supply for the 2024 Toyota Tundra — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Tundra.
How much can you negotiate on a 2024 Toyota Tundra?
Negotiating leverage rates 43/100 (moderate). ~65 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota Tundra?
The estimated dealer cost (invoice) is roughly $41,414–$43,214 — its $45,015 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/1/2026. Estimates only; your price depends on condition, options, and location.