Real price data
What should you pay for a 2018 Toyota Yaris?
Original MSRP
$16,385
When new
Fair market price
$15,850
Mileage-adjusted
Below MSRP
$535
A fair used price
Where prices land
25th $14,999 · 75th $16,345 · MSRP $16,385
Spread of current 2018 Toyota Yaris listings · 25th–75th percentile marked.
Negotiating leverage
34
out of 100
moderate leverage
~31 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
31days of supply
Balanced marketSupply and demand are roughly balanced for the 2018 Toyota Yaris.
National Market Day Supply — how long it would take to sell the current used 2018 Toyota Yaris inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$15,074–$15,730
Estimated dealer invoice — about $16,385 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LE | $15,747 | $17,660 | $16,247–$16,954 |
| l | — | $16,385 | $15,074–$15,730 |
| se | — | $19,060 | $17,535–$18,298 |
- LE
- $15,747
Fuel economy
30
MPG city
35
MPG highway
32
MPG combined
EPA-estimated fuel economy for a representative 2018 Toyota Yaris configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2018 Toyota Yaris.
EQUIPMENT:OTHER:LABELS
Southeast Toyota Distributors, LLC (SET) is recalling certain 2017-2019 Toyota Camry, Corolla, Rav4, Sienna, and Yaris iA vehicles equipped with factory-installed floor mats. The load carrying capacity modification label may be incorrect. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 110, "Tire Selection and Rims."
Remedy: SET will notify owners and provide a corrected label for placement over the inaccurate label, free of charge. The recall began August 23, 2019. Owners may contact Toyota customer service at 1-888-270-9371. SET's number for this recall is SET19A.
Campaign 19V503000 · 28/06/2019
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2018 Toyota Yaris?
A fair, mileage-adjusted price is about $15,850, within a typical market range of $14,999 to $16,345.
Is the 2018 Toyota Yaris cheaper than MSRP?
Yes — its original MSRP was about $16,385, so a fair used price is roughly $535 below MSRP.
Is now a good time to buy a 2018 Toyota Yaris?
There are about 31 days of national market supply for the 2018 Toyota Yaris — Supply and demand are roughly balanced for the 2018 Toyota Yaris.
How much can you negotiate on a 2018 Toyota Yaris?
Negotiating leverage rates 34/100 (moderate). ~31 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2018 Toyota Yaris?
The estimated dealer cost (invoice) is roughly $15,074–$15,730 — its $16,385 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.