Real price data
What should you pay for a 2020 Audi A4?
Original MSRP
$40,900
When new
Fair market price
$18,992
Mileage-adjusted
Below MSRP
$21,908
A fair used price
Where prices land
25th $18,450 · 75th $23,399 · MSRP $40,900
Spread of current 2020 Audi A4 listings · 25th–75th percentile marked.
Negotiating leverage
74
out of 100
strong leverage
~67 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
67days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2020 Audi A4.
National Market Day Supply — how long it would take to sell the current used 2020 Audi A4 inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$37,628–$39,264
Estimated dealer invoice — about $40,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Premium | $18,531 | $40,900 | $37,628–$39,264 |
| Premium Plus | $19,374 | $41,000 | $37,720–$39,360 |
| Prestige | $26,568 | $49,950 | $45,954–$47,952 |
- Premium
- $18,531
- Premium Plus
- $19,374
- Prestige
- $26,568
Fuel economy
27
MPG city
35
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2020 Audi A4 configuration (Premium).
Safety & recalls
3 open NHTSA recalls on record for the 2020 Audi A4.
TIRES
Volkswagen Group of America, Inc. (Audi) is recalling certain 2019-2021 Audi A5 Sportback, RS5 Coupe, RS5 Sportback, S5 Sportback, 2020-2021 A4 Allroad, A4 Sedan, A5 Cabriolet, A5 Coupe, A6 Allroad, A6 Sedan, A7, A8, Q5, S4 Sedan, S5 Coupe, S5 Cabriolet, S6 Sedan, S7, S8, SQ5, 2021 Q5 Sportback, Q7, Q8, RS6 Avant, RS7, RSQ8, SQ5 Sportback, SQ7, and SQ8 vehicles. The rear axle alignment may not have been inspected after the repairs for Recall 21V-295 (42L1) were performed.
Remedy: Dealers will inspect the rear axle, adjust the alignment as necessary, and replace any prematurely or unevenly worn tires, free of charge. Owner notification letters were mailed March 3, 2022. Owners may contact Audi customer service at 1-800-253-2834. Audi's number for this recall is 42L5.
Campaign 22V034000 · 26/01/2022
SUSPENSION:REAR:AXLE:NON-POWERED AXLE ASSEMBLY
Volkswagen Group of America, Inc. (Audi) is recalling certain 2021 Q7, Q8, Q5 Sportback, SQ5 Sportback, RS6 Avant, RS7, RS Q8, 2020-2021 Audi S6 sedan, Q5, A8, S8, A7, A6 Allroad, A5 Cabriolet, A4 sedan, A4 Allroad, SQ5, S7, A6 sedan, S5 coupe, S4 sedan, S5 Cabriolet, A5 coupe, 2019-2021 RS5 coupe, A5 Sportback, S5 Sportback, RS5 Sportback vehicles. The lock nut on the trailing arm of the rear axle may break due to stress corrosion.
Remedy: Dealers will replace the lock nuts and, if necessary, the associated bolts, free of charge. Owner notification letters were mailed June 4, 2021. Owners may contact Audi customer service at 1-800-253-2834. Audi's number for this recall is 42L1.
Campaign 21V295000 · 26/04/2021
SEATS
Volkswagen Group of America, Inc. (Audi) is recalling certain 2017-2020 A4 Allroad, A4 Sedan, 2018-2019 RS5 Coupe, 2019 RS5 Sportback, 2018-2020 A5 Cabriolet, A5 Coupe, A5 Sportback, S4 Sedan, S5 Cabriolet, S5 Coupe, and Audi S5 Sportback vehicles. The cable connecting the seat heater to the Passenger Occupant Detection System (PODS) may have a contact fault, causing the software to misdiagnose a malfunction and disable the passenger air bag.
Remedy: Dealers will replace the connecting cable and either the heating mat or entire seat cover, free of charge. Owner notification letters were mailed January 7, 2022. Owners may contact Audi customer service at 1-800-253-2834. Audi's number for this recall is 74E3. This recall is an expansion of Recall 19V-547 (74D9). Vehicles previously repaired under 19V-547 will need to return for the new remedy.
Campaign 21V874000 · 10/11/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2020 Audi A4?
A fair, mileage-adjusted price is about $18,992, within a typical market range of $18,450 to $23,399.
Is the 2020 Audi A4 cheaper than MSRP?
Yes — its original MSRP was about $40,900, so a fair used price is roughly $21,908 below MSRP.
Is now a good time to buy a 2020 Audi A4?
There are about 67 days of national market supply for the 2020 Audi A4 — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2020 Audi A4.
How much can you negotiate on a 2020 Audi A4?
Negotiating leverage rates 74/100 (strong). ~67 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2020 Audi A4?
The estimated dealer cost (invoice) is roughly $37,628–$39,264 — its $40,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/25/2026. Estimates only; your price depends on condition, options, and location.