Real price data
What should you pay for a 2023 Audi A4?
Original MSRP
$40,300
When new
Fair market price
$28,144
Mileage-adjusted
Below MSRP
$12,156
A fair used price
Where prices land
25th $26,063 · 75th $32,297 · MSRP $40,300
Spread of current 2023 Audi A4 listings · 25th–75th percentile marked.
Negotiating leverage
62
out of 100
strong leverage
~56 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
56days of supply
Balanced marketSupply and demand are roughly balanced for the 2023 Audi A4.
National Market Day Supply — how long it would take to sell the current used 2023 Audi A4 inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$37,076–$38,688
Estimated dealer invoice — about $40,300 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Premium | $25,833 | $40,300 | $37,076–$38,688 |
| Premium Plus | $28,715 | $47,000 | $43,240–$45,120 |
| Prestige | $32,650 | $51,300 | $47,196–$49,248 |
- Premium
- $25,833
- Premium Plus
- $28,715
- Prestige
- $32,650
Frequently asked questions
What is a fair price for a 2023 Audi A4?
A fair, mileage-adjusted price is about $28,144, within a typical market range of $26,063 to $32,297.
Is the 2023 Audi A4 cheaper than MSRP?
Yes — its original MSRP was about $40,300, so a fair used price is roughly $12,156 below MSRP.
Is now a good time to buy a 2023 Audi A4?
There are about 56 days of national market supply for the 2023 Audi A4 — Supply and demand are roughly balanced for the 2023 Audi A4.
How much can you negotiate on a 2023 Audi A4?
Negotiating leverage rates 62/100 (strong). ~56 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2023 Audi A4?
The estimated dealer cost (invoice) is roughly $37,076–$38,688 — its $40,300 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/25/2026. Estimates only; your price depends on condition, options, and location.