Real price data
What should you pay for a 2017 Kia Optima?
Original MSRP
$22,200
When new
Fair market price
$9,898
Mileage-adjusted
Below MSRP
$12,302
A fair used price
Where prices land
25th $8,667 · 75th $11,824 · MSRP $22,200
Spread of current 2017 Kia Optima listings · 25th–75th percentile marked.
Negotiating leverage
54
out of 100
moderate leverage
~49 days of national supply — moderate negotiating leverage.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
49days of supply
Balanced marketSupply and demand are roughly balanced for the 2017 Kia Optima.
National Market Day Supply — how long it would take to sell the current used 2017 Kia Optima inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$20,424–$21,312
Estimated dealer invoice — about $22,200 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| EX Plug-In Hybrid | $9,633 | — | — |
| LX | $9,668 | $22,200 | $20,424–$21,312 |
| EX | $10,321 | $25,440 | $23,405–$24,422 |
| SX | $10,341 | $29,940 | $27,545–$28,742 |
| SXL | $11,900 | $36,090 | $33,203–$34,646 |
| premium-hybrid | — | $25,995 | $23,915–$24,955 |
| ex-hybrid | — | $30,990 | $28,511–$29,750 |
- EX Plug-In Hybrid
- $9,633
- LX
- $9,668
- EX
- $10,321
- SX
- $10,341
- SXL
- $11,900
Fuel economy
28
MPG city
37
MPG highway
31
MPG combined
EPA-estimated fuel economy for a representative 2017 Kia Optima configuration (Regular).
Safety & recalls
3 open NHTSA recalls on record for the 2017 Kia Optima.
FUEL SYSTEM, GASOLINE:DELIVERY:HOSES, LINES/PIPING, AND FITTINGS
Kia Motors America (Kia) is recalling certain 2011-2017 Optima, 2012-2017 Sorento and 2011-2018 Sportage vehicles that previously received an engine replacement under recall number 17V-224, warranty, or the Knock Sensor Detection System (KSDS) Product Improvement Campaign. The high pressure fuel pipe that connects to the fuel pump outlet may have been damaged, misaligned or improperly torqued during the engine replacement procedure, possibly causing a fuel leak.
Remedy: Kia has notified owners, and dealers will inspect and replace the fuel pipe, as necessary, free of charge. The recall began January 17, 2019. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC172.
Campaign 18V907000 · 19/12/2018
HYBRID PROPULSION SYSTEM
Kia Motors America (Kia) is recalling certain 2017-2018 Kia Optima hybrid vehicles. These vehicles are equipped with a Voltage Protection Device (VPD), designed to protect the high voltage battery module, that may activate inadvertently.
Remedy: Kia will notify owners, and dealers will remove the VPD switch and install two newly designed Battery Management Systems (BMS) that contain Overvoltage Protection Devices (OPDs), free of charge. The recall is expected to begin May 2018. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC162.
Campaign 18V161000 · 08/03/2018
LATCHES/LOCKS/LINKAGES:TRUNK LID:LATCH
Kia America, Inc. (Kia) is recalling certain 2016-2017 Rio, 2016-2018 Optima, 2017-2018 Optima Hybrid and Optima Plug-in Hybrid vehicles. The trunk latch base may crack, preventing the opening of the trunk from the inside. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 401, "Internal Trunk Release."
Remedy: Dealers will replace the trunk latch base subassembly, free of charge. Owner notification letters were mailed October 19, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC278.
Campaign 23V594000 · 24/08/2023
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2017 Kia Optima?
A fair, mileage-adjusted price is about $9,898, within a typical market range of $8,667 to $11,824.
Is the 2017 Kia Optima cheaper than MSRP?
Yes — its original MSRP was about $22,200, so a fair used price is roughly $12,302 below MSRP.
Is now a good time to buy a 2017 Kia Optima?
There are about 49 days of national market supply for the 2017 Kia Optima — Supply and demand are roughly balanced for the 2017 Kia Optima.
How much can you negotiate on a 2017 Kia Optima?
Negotiating leverage rates 54/100 (moderate). ~49 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2017 Kia Optima?
The estimated dealer cost (invoice) is roughly $20,424–$21,312 — its $22,200 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.