Fair market value
Kia Optima prices by model year
Start with the 2020 market price, then compare earlier model years.
2020 fair price
$14,219
Mileage-adjusted from live market listings
Avg. depreciation / yr
12.7%
5-yr cost to own
$13,917
Pricing by model year
| Model year | Fair price | MSRP | |
|---|---|---|---|
| 2020 | $14,219 | $23,390 | View 2020 pricing → |
| 2019 | $12,661 | $22,900 | View 2019 pricing → |
| 2018 | $11,315 | $22,600 | View 2018 pricing → |
| 2017 | $9,976 | $22,200 | View 2017 pricing → |
| 2016 | $8,475 | $22,140 | View 2016 pricing → |
Market demand
The Kia Optima has about 53 days of national market supply — a fairly balanced market. See each model year for the negotiating-leverage read.
Depreciation
The Kia Optima depreciates about 12.7% per year. See the full depreciation curve →
Cost to own (5 years)
Estimated 5-year depreciation + fuel of about $13,917 (insurance, maintenance, and repairs excluded). See the breakdown →
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Prices are computed from live market listings, adjusted for mileage · updated 8/26/2026. Estimates only; your price depends on condition, options, and location.