Real price data
What should you pay for a 2019 Kia Optima?
Original MSRP
$22,900
When new
Fair market price
$13,092
Mileage-adjusted
Below MSRP
$9,808
A fair used price
Where prices land
25th $9,998 · 75th $14,731 · MSRP $22,900
Spread of current 2019 Kia Optima listings · 25th–75th percentile marked.
Negotiating leverage
59
out of 100
strong leverage
~53 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
53days of supply
Balanced marketSupply and demand are roughly balanced for the 2019 Kia Optima.
National Market Day Supply — how long it would take to sell the current used 2019 Kia Optima inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$21,068–$21,984
Estimated dealer invoice — about $22,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $12,460 | $22,900 | $21,068–$21,984 |
| S | $13,063 | $24,990 | $22,991–$23,990 |
| EX | $14,488 | $26,890 | $24,739–$25,814 |
| SX | $15,650 | $31,990 | $29,431–$30,710 |
- LX
- $12,460
- S
- $13,063
- EX
- $14,488
- SX
- $15,650
Fuel economy
27
MPG city
37
MPG highway
31
MPG combined
EPA-estimated fuel economy for a representative 2019 Kia Optima configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2019 Kia Optima.
FORWARD COLLISION AVOIDANCE: AUTOMATIC EMERGENCY BRAKING
Kia Motors America (Kia) is recalling certain 2019 Optima vehicles equipped with Gamma 1.6L Turbo-GDI or Theta II 2.0L Turbo-GDI engines. A software error in the Forward Collision-Avoidance Assist (FCA) system may cause the braking assist function to not engage when a stationary vehicle is detected.
Remedy: Kia will notify owners, and dealers will update the FCA software, free of charge. The recall began August 27, 2019. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC179.
Campaign 19V539000 · 19/07/2019
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2019 Kia Optima?
A fair, mileage-adjusted price is about $13,092, within a typical market range of $9,998 to $14,731.
Is the 2019 Kia Optima cheaper than MSRP?
Yes — its original MSRP was about $22,900, so a fair used price is roughly $9,808 below MSRP.
Is now a good time to buy a 2019 Kia Optima?
There are about 53 days of national market supply for the 2019 Kia Optima — Supply and demand are roughly balanced for the 2019 Kia Optima.
How much can you negotiate on a 2019 Kia Optima?
Negotiating leverage rates 59/100 (strong). ~53 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2019 Kia Optima?
The estimated dealer cost (invoice) is roughly $21,068–$21,984 — its $22,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/25/2026. Estimates only; your price depends on condition, options, and location.