Negotiating leverage
31
moderate leverage / 100
~46 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2019 Kia Optima Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$12,400
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$5,995$18,220
- Typical market range
- $9,997–$13,950
- Ridekick fair price
- $12,400
- Original MSRP range
- $22,900–$31,900
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
46
days of supply
Balanced market
Supply and demand are roughly balanced for the 2019 Kia Optima.
Estimated dealer cost (invoice)
$21,068–$21,984
Estimated dealer invoice — about $22,900 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $12,122 | $22,900 | $21,068–$21,984 |
| S | $12,238 | $24,900 | $22,908–$23,904 |
| SX | $12,995 | $31,900 | $29,348–$30,624 |
| EX | $13,515 | $26,800 | $24,656–$25,728 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$10,540$22,011$33,482
Fair priceLX
$12,122
LX: fair price $12,122, original MSRP $22,900, estimated dealer cost $21,068 to $21,984.
S
$12,238
S: fair price $12,238, original MSRP $24,900, estimated dealer cost $22,908 to $23,904.
SX
$12,995
SX: fair price $12,995, original MSRP $31,900, estimated dealer cost $29,348 to $30,624.
EX
$13,515
EX: fair price $13,515, original MSRP $26,800, estimated dealer cost $24,656 to $25,728.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2019 Kia Optima runs about $12,972 in MT to $14,526 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $918 | $110+ | $13,689 |
| TX | $791 | $332 | $13,784 |
| FL | $760 | $1,074+ | $14,495 |
| NY | $506 | $371 | $13,538 |
| PA | $760 | $587 | $14,008 |
| IL | $791 | $683 | $14,135 |
| OH | $728 | $444 | $13,833 |
| GA | $886 | $637 | $14,184 |
| NC | $380 | $793 | $13,834 |
| WA | $823 | $215+ | $13,699 |
| OR | $0 | $525 | $13,186 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
37
MPG highway
31
MPG combined
EPA-estimated fuel economy for a representative 2019 Kia Optima configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2019 Kia Optima.
FORWARD COLLISION AVOIDANCE: AUTOMATIC EMERGENCY BRAKING
Kia Motors America (Kia) is recalling certain 2019 Optima vehicles equipped with Gamma 1.6L Turbo-GDI or Theta II 2.0L Turbo-GDI engines. A software error in the Forward Collision-Avoidance Assist (FCA) system may cause the braking assist function to not engage when a stationary vehicle is detected.
Remedy: Kia will notify owners, and dealers will update the FCA software, free of charge. The recall began August 27, 2019. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC179.
Campaign 19V539000 · 19/07/2019
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2019 Kia Optima?
A fair, mileage-adjusted price is about $12,400, within a typical market range of $9,997 to $13,950.
Is the 2019 Kia Optima cheaper than MSRP?
Yes — its original MSRP was about $22,900, so a fair used price is roughly $10,500 below MSRP.
What is the out-the-door price of a 2019 Kia Optima?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $12,972 in MT to $14,526 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2019 Kia Optima?
There are about 46 days of national market supply for the 2019 Kia Optima — Supply and demand are roughly balanced for the 2019 Kia Optima.
How much can you negotiate on a 2019 Kia Optima?
Negotiating leverage rates 31/100 (moderate). ~46 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2019 Kia Optima?
The estimated dealer cost (invoice) is roughly $21,068–$21,984 — its $22,900 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/17/2026. Estimates only; your price depends on condition, options, and location.