Real price data
What should you pay for a 2020 Kia Soul?
Original MSRP
$18,990
When new
Fair market price
$13,194
Mileage-adjusted
Below MSRP
$5,796
A fair used price
Where prices land
25th $11,383 · 75th $15,484 · MSRP $18,990
Spread of current 2020 Kia Soul listings · 25th–75th percentile marked.
Negotiating leverage
64
out of 100
strong leverage
~58 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
58days of supply
Balanced marketSupply and demand are roughly balanced for the 2020 Kia Soul.
National Market Day Supply — how long it would take to sell the current used 2020 Kia Soul inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$17,471–$18,230
Estimated dealer invoice — about $18,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $12,730 | $18,990 | $17,471–$18,230 |
| S | $12,736 | $20,290 | $18,667–$19,478 |
| EX | $13,305 | $22,690 | $20,875–$21,782 |
| X-Line | $13,950 | $21,490 | $19,771–$20,630 |
| GT-Line Turbo | $14,295 | $27,490 | $25,291–$26,390 |
| GT-Line | $14,298 | $20,290 | $18,667–$19,478 |
- LX
- $12,730
- S
- $12,736
- EX
- $13,305
- X-Line
- $13,950
- GT-Line Turbo
- $14,295
- GT-Line
- $14,298
Fuel economy
27
MPG city
32
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2020 Kia Soul configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2020 Kia Soul.
ENGINE
Kia Motors America (Kia) is recalling certain 2020-2021 Soul, and 2021 Seltos vehicles equipped with 2.0L Nu MPI engines. The piston oil rings may not have been properly heat-treated, which may result in engine damage.
Remedy: Kia will notify owners, and dealers will inspect and, if necessary, replace the engine, free of charge. In addition, Kia will deploy Piston Ring Noise Sensing System (PNSS) software. The recall began June 11, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC209.
Campaign 21V259000 · 13/04/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2020 Kia Soul?
A fair, mileage-adjusted price is about $13,194, within a typical market range of $11,383 to $15,484.
Is the 2020 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $18,990, so a fair used price is roughly $5,796 below MSRP.
Is now a good time to buy a 2020 Kia Soul?
There are about 58 days of national market supply for the 2020 Kia Soul — Supply and demand are roughly balanced for the 2020 Kia Soul.
How much can you negotiate on a 2020 Kia Soul?
Negotiating leverage rates 64/100 (strong). ~58 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2020 Kia Soul?
The estimated dealer cost (invoice) is roughly $17,471–$18,230 — its $18,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.