Where there's room on price
38
/ 100 (moderate)
Approx. 54 days of national supply and the median listing asks approx. 1% above the typical asking price at typical mileage — moderate negotiating leverage.
Ridekick price report
2020 Kia Soul Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$13,635
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$6,280$21,990
- Typical market range
- $11,500–$15,899
- Typical asking price
- $13,635
- Original MSRP range
- $18,990–$27,490
Middle 50% of active listings
At typical mileage
6 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
54
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Kia Soul.
Estimated dealer cost (invoice)
$17,471–$18,230
Estimated dealer invoice — about $18,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $12,876 | $18,990 | $17,471–$18,230 |
| X-Line | $13,685 | $21,490 | $19,771–$20,630 |
| S | $13,713 | $20,290 | $18,667–$19,478 |
| GT-Line | $13,715 | $20,290 | $18,667–$19,478 |
| EX | $14,732 | $22,690 | $20,875–$21,782 |
| GT-Line Turbo | $15,376 | $27,490 | $25,291–$26,390 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$11,707$20,183$28,659
Typical askingLX
$12,876
LX: typical asking price $12,876, original MSRP $18,990, estimated dealer cost $17,471 to $18,230.
X-Line
$13,685
X-Line: typical asking price $13,685, original MSRP $21,490, estimated dealer cost $19,771 to $20,630.
S
$13,713
S: typical asking price $13,713, original MSRP $20,290, estimated dealer cost $18,667 to $19,478.
GT-Line
$13,715
GT-Line: typical asking price $13,715, original MSRP $20,290, estimated dealer cost $18,667 to $19,478.
EX
$14,732
EX: typical asking price $14,732, original MSRP $22,690, estimated dealer cost $20,875 to $21,782.
GT-Line Turbo
$15,376
GT-Line Turbo: typical asking price $15,376, original MSRP $27,490, estimated dealer cost $25,291 to $26,390.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Kia Soul runs about $13,946 in MT to $15,565 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $989 | $110+ | $14,734 |
| TX | $852 | $332 | $14,819 |
| FL | $818 | $1,074+ | $15,527 |
| NY | $545 | $371 | $14,551 |
| PA | $818 | $587 | $15,040 |
| IL | $852 | $683 | $15,170 |
| OH | $784 | $444 | $14,863 |
| GA | $954 | $637 | $15,226 |
| NC | $409 | $793 | $14,837 |
| WA | $886 | $215+ | $14,736 |
| OR | $0 | $525 | $14,160 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
32
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2020 Kia Soul configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2020 Kia Soul.
ENGINE
Kia Motors America (Kia) is recalling certain 2020-2021 Soul, and 2021 Seltos vehicles equipped with 2.0L Nu MPI engines. The piston oil rings may not have been properly heat-treated, which may result in engine damage.
Remedy: Kia will notify owners, and dealers will inspect and, if necessary, replace the engine, free of charge. In addition, Kia will deploy Piston Ring Noise Sensing System (PNSS) software. The recall began June 11, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC209.
Campaign 21V259000 · 13/04/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is the typical asking price for a 2020 Kia Soul?
Used 2020 Kia Soul listings ask about $13,635 at typical mileage, with most listings between $11,500 and $15,899. That is what sellers are asking, not what buyers pay.
Is the 2020 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $18,990, so the typical asking price for a used one is roughly $5,355 below MSRP.
What is the out-the-door price of a 2020 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $13,946 in MT to $15,565 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Kia Soul?
There are about 54 days of national market supply for the 2020 Kia Soul — Supply and demand are roughly balanced for the 2020 Kia Soul.
Is the listed price on a 2020 Kia Soul fair?
Not always. 2020 Kia Soul listings typically ask about $13,720, roughly 1% above the typical asking price at typical mileage, $13,635. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2020 Kia Soul?
The estimated dealer cost (invoice) is roughly $17,471–$18,230 — its $18,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Get an offer
Pick a car. Ask for the out-the-door price in writing before you visit. Free.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/31/2026. Estimates only; your price depends on condition, options, and location.