Negotiating leverage
36
moderate leverage / 100
~54 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2020 Kia Soul Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$13,352
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$5,145$19,950
- Typical market range
- $11,095–$15,589
- Ridekick fair price
- $13,352
- Original MSRP range
- $18,990–$27,490
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
54
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Kia Soul.
Estimated dealer cost (invoice)
$17,471–$18,230
Estimated dealer invoice — about $18,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $12,452 | $18,990 | $17,471–$18,230 |
| S | $13,116 | $20,290 | $18,667–$19,478 |
| GT-Line | $13,491 | $20,290 | $18,667–$19,478 |
| X-Line | $14,305 | $21,490 | $19,771–$20,630 |
| EX | $14,621 | $22,690 | $20,875–$21,782 |
| GT-Line Turbo | $15,780 | $27,490 | $25,291–$26,390 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$11,249$19,971$28,693
Fair priceLX
$12,452
LX: fair price $12,452, original MSRP $18,990, estimated dealer cost $17,471 to $18,230.
S
$13,116
S: fair price $13,116, original MSRP $20,290, estimated dealer cost $18,667 to $19,478.
GT-Line
$13,491
GT-Line: fair price $13,491, original MSRP $20,290, estimated dealer cost $18,667 to $19,478.
X-Line
$14,305
X-Line: fair price $14,305, original MSRP $21,490, estimated dealer cost $19,771 to $20,630.
EX
$14,621
EX: fair price $14,621, original MSRP $22,690, estimated dealer cost $20,875 to $21,782.
GT-Line Turbo
$15,780
GT-Line Turbo: fair price $15,780, original MSRP $27,490, estimated dealer cost $25,291 to $26,390.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Kia Soul runs about $13,663 in MT to $15,263 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $968 | $110+ | $14,430 |
| TX | $835 | $332 | $14,519 |
| FL | $801 | $1,074+ | $15,227 |
| NY | $534 | $371 | $14,257 |
| PA | $801 | $587 | $14,740 |
| IL | $835 | $683 | $14,870 |
| OH | $768 | $444 | $14,564 |
| GA | $935 | $637 | $14,924 |
| NC | $401 | $793 | $14,546 |
| WA | $868 | $215+ | $14,435 |
| OR | $0 | $525 | $13,877 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
32
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2020 Kia Soul configuration (Regular).
Safety & recalls
1 open NHTSA recall on record for the 2020 Kia Soul.
ENGINE
Kia Motors America (Kia) is recalling certain 2020-2021 Soul, and 2021 Seltos vehicles equipped with 2.0L Nu MPI engines. The piston oil rings may not have been properly heat-treated, which may result in engine damage.
Remedy: Kia will notify owners, and dealers will inspect and, if necessary, replace the engine, free of charge. In addition, Kia will deploy Piston Ring Noise Sensing System (PNSS) software. The recall began June 11, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC209.
Campaign 21V259000 · 13/04/2021
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2020 Kia Soul?
A fair, mileage-adjusted price is about $13,352, within a typical market range of $11,095 to $15,589.
Is the 2020 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $18,990, so a fair used price is roughly $5,638 below MSRP.
What is the out-the-door price of a 2020 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $13,663 in MT to $15,263 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Kia Soul?
There are about 54 days of national market supply for the 2020 Kia Soul — Supply and demand are roughly balanced for the 2020 Kia Soul.
How much can you negotiate on a 2020 Kia Soul?
Negotiating leverage rates 36/100 (moderate). ~54 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2020 Kia Soul?
The estimated dealer cost (invoice) is roughly $17,471–$18,230 — its $18,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 9/18/2026. Estimates only; your price depends on condition, options, and location.