Negotiating leverage
45
moderate leverage / 100
~59 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2021 Kia Soul Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$14,809
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$7,500$20,900
- Typical market range
- $12,250–$15,998
- Ridekick fair price
- $14,809
- Original MSRP range
- $18,990–$27,550
Middle 50% of active listings
Mileage-adjusted estimate
6 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
59
days of supply
Balanced market
Supply and demand are roughly balanced for the 2021 Kia Soul.
Estimated dealer cost (invoice)
$17,471–$18,230
Estimated dealer invoice — about $18,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $13,930 | $18,990 | $17,471–$18,230 |
| S | $14,681 | $20,690 | $19,035–$19,862 |
| X-Line | $15,749 | $21,790 | $20,047–$20,918 |
| EX | $16,400 | $23,250 | $21,390–$22,320 |
| GT-Line | $16,489 | $21,690 | $19,955–$20,822 |
| Turbo | $17,784 | $27,550 | $25,346–$26,448 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$12,840$20,740$28,640
Fair priceLX
$13,930
LX: fair price $13,930, original MSRP $18,990, estimated dealer cost $17,471 to $18,230.
S
$14,681
S: fair price $14,681, original MSRP $20,690, estimated dealer cost $19,035 to $19,862.
X-Line
$15,749
X-Line: fair price $15,749, original MSRP $21,790, estimated dealer cost $20,047 to $20,918.
EX
$16,400
EX: fair price $16,400, original MSRP $23,250, estimated dealer cost $21,390 to $22,320.
GT-Line
$16,489
GT-Line: fair price $16,489, original MSRP $21,690, estimated dealer cost $19,955 to $20,822.
Turbo
$17,784
Turbo: fair price $17,784, original MSRP $27,550, estimated dealer cost $25,346 to $26,448.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2021 Kia Soul runs about $14,859 in MT to $16,539 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,055 | $110+ | $15,713 |
| TX | $909 | $332 | $15,789 |
| FL | $873 | $1,074+ | $16,495 |
| NY | $582 | $371 | $15,501 |
| PA | $873 | $587 | $16,008 |
| IL | $909 | $683 | $16,140 |
| OH | $837 | $444 | $15,829 |
| GA | $1,018 | $637 | $16,203 |
| NC | $436 | $793 | $15,777 |
| WA | $946 | $215+ | $15,709 |
| OR | $0 | $525 | $15,073 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
32
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2021 Kia Soul configuration (Regular).
Safety & recalls
2 open NHTSA recalls on record for the 2021 Kia Soul.
ENGINE
Kia Motors America (Kia) is recalling certain 2020-2021 Soul, and 2021 Seltos vehicles equipped with 2.0L Nu MPI engines. The piston oil rings may not have been properly heat-treated, which may result in engine damage.
Remedy: Kia will notify owners, and dealers will inspect and, if necessary, replace the engine, free of charge. In addition, Kia will deploy Piston Ring Noise Sensing System (PNSS) software. The recall began June 11, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC209.
Campaign 21V259000 · 13/04/2021
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Kia America, Inc. (Kia) is recalling certain 2021-2023 Seltos and Soul vehicles. The piston oil rings may have been manufactured incorrectly, which can result in engine damage.
Remedy: Dealers will inspect and replace the engine as necessary, free of charge. Dealers will also install piston-ring noise sensing system (PNSS) software, free of charge. Owner notification letters were mailed April 4, 2025. Owners may contact Kia customer service at 800-333-4542. Kia's number for this recall is SC336.
Campaign 25V099000 · 17/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2021 Kia Soul?
A fair, mileage-adjusted price is about $14,809, within a typical market range of $12,250 to $15,998.
Is the 2021 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $18,990, so a fair used price is roughly $4,181 below MSRP.
What is the out-the-door price of a 2021 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $14,859 in MT to $16,539 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2021 Kia Soul?
There are about 59 days of national market supply for the 2021 Kia Soul — Supply and demand are roughly balanced for the 2021 Kia Soul.
How much can you negotiate on a 2021 Kia Soul?
Negotiating leverage rates 45/100 (moderate). ~59 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2021 Kia Soul?
The estimated dealer cost (invoice) is roughly $17,471–$18,230 — its $18,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.