Real price data
What should you pay for a 2021 Kia Soul?
Original MSRP
$19,090
When new
Fair market price
$14,435
Mileage-adjusted
Below MSRP
$4,655
A fair used price
Where prices land
25th $12,067 · 75th $15,815 · MSRP $19,090
Spread of current 2021 Kia Soul listings · 25th–75th percentile marked.
Negotiating leverage
67
out of 100
strong leverage
~60 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
60days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Kia Soul.
National Market Day Supply — how long it would take to sell the current used 2021 Kia Soul inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$17,563–$18,326
Estimated dealer invoice — about $19,090 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $13,561 | $19,090 | $17,563–$18,326 |
| S | $14,408 | $20,590 | $18,943–$19,766 |
| X-Line | $15,306 | $21,690 | $19,955–$20,822 |
| GT-Line | $15,931 | $21,690 | $19,955–$20,822 |
| EX | $18,149 | $23,250 | $21,390–$22,320 |
| Turbo | $19,367 | $27,550 | $25,346–$26,448 |
- LX
- $13,561
- S
- $14,408
- X-Line
- $15,306
- GT-Line
- $15,931
- EX
- $18,149
- Turbo
- $19,367
Fuel economy
27
MPG city
32
MPG highway
29
MPG combined
EPA-estimated fuel economy for a representative 2021 Kia Soul configuration (Regular).
Safety & recalls
2 open NHTSA recalls on record for the 2021 Kia Soul.
ENGINE
Kia Motors America (Kia) is recalling certain 2020-2021 Soul, and 2021 Seltos vehicles equipped with 2.0L Nu MPI engines. The piston oil rings may not have been properly heat-treated, which may result in engine damage.
Remedy: Kia will notify owners, and dealers will inspect and, if necessary, replace the engine, free of charge. In addition, Kia will deploy Piston Ring Noise Sensing System (PNSS) software. The recall began June 11, 2021. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC209.
Campaign 21V259000 · 13/04/2021
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Kia America, Inc. (Kia) is recalling certain 2021-2023 Seltos and Soul vehicles. The piston oil rings may have been manufactured incorrectly, which can result in engine damage.
Remedy: Dealers will inspect and replace the engine as necessary, free of charge. Dealers will also install piston-ring noise sensing system (PNSS) software, free of charge. Owner notification letters were mailed April 4, 2025. Owners may contact Kia customer service at 800-333-4542. Kia's number for this recall is SC336.
Campaign 25V099000 · 17/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Frequently asked questions
What is a fair price for a 2021 Kia Soul?
A fair, mileage-adjusted price is about $14,435, within a typical market range of $12,067 to $15,815.
Is the 2021 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $19,090, so a fair used price is roughly $4,655 below MSRP.
Is now a good time to buy a 2021 Kia Soul?
There are about 60 days of national market supply for the 2021 Kia Soul — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2021 Kia Soul.
How much can you negotiate on a 2021 Kia Soul?
Negotiating leverage rates 67/100 (strong). ~60 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2021 Kia Soul?
The estimated dealer cost (invoice) is roughly $17,563–$18,326 — its $19,090 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.