Negotiating leverage
43
moderate leverage / 100
~55 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
Ridekick price intelligence
2023 Kia Soul Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$18,775
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$13,163$23,998
- Typical market range
- $17,462–$19,998
- Ridekick fair price
- $18,775
- Original MSRP range
- $19,790–$24,190
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
55
days of supply
Balanced market
Supply and demand are roughly balanced for the 2023 Kia Soul.
Estimated dealer cost (invoice)
$18,207–$18,998
Estimated dealer invoice — about $19,790 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $18,041 | $19,790 | $18,207–$18,998 |
| S | $18,777 | $22,290 | $20,507–$21,398 |
| GT-Line | $20,152 | $23,490 | $21,611–$22,550 |
| EX | $20,303 | $24,190 | $22,255–$23,222 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$17,541$21,116$24,690
Fair priceLX
$18,041
LX: fair price $18,041, original MSRP $19,790, estimated dealer cost $18,207 to $18,998.
S
$18,777
S: fair price $18,777, original MSRP $22,290, estimated dealer cost $20,507 to $21,398.
GT-Line
$20,152
GT-Line: fair price $20,152, original MSRP $23,490, estimated dealer cost $21,611 to $22,550.
EX
$20,303
EX: fair price $20,303, original MSRP $24,190, estimated dealer cost $22,255 to $23,222.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2023 Kia Soul runs about $18,946 in MT to $20,897 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,351 | $110+ | $20,096 |
| TX | $1,165 | $332 | $20,132 |
| FL | $1,118 | $1,074+ | $20,827 |
| NY | $745 | $371 | $19,751 |
| PA | $1,118 | $587 | $20,340 |
| IL | $1,165 | $683 | $20,483 |
| OH | $1,072 | $444 | $20,151 |
| GA | $1,304 | $637 | $20,576 |
| NC | $559 | $793 | $19,987 |
| WA | $1,211 | $215+ | $20,061 |
| OR | $0 | $525 | $19,160 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
28
MPG city
33
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2023 Kia Soul configuration (Regular).
Safety & recalls
4 open NHTSA recalls on record for the 2023 Kia Soul.
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Kia America, Inc. (Kia) is recalling certain 2023 Sportage, Sportage Hybrid, Sportage Plug-in Hybrid, Niro Hybrid, Niro Plug-in Hybrid, Soul, and Telluride vehicles equipped with a digital instrument cluster containing a 4.2" LCD screen. The instrument cluster may fail to display any information when the vehicle is started. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard numbers 101, "Control and Displays," and 138, "Tire Pressure Monitoring Systems."
Remedy: Dealers will update the instrument cluster software, free of charge. Owner notification letters were mailed May 26, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC270.
Campaign 23V298000 · 26/04/2023
POWER TRAIN:AUTOMATIC TRANSMISSION:FLUID/LUBRICANT:PUMP
Kia America, Inc. (Kia) is recalling certain 2023 Soul, Sportage, and 2023-2024 Seltos vehicles. The electronic controller for the Idle Stop & Go oil pump assembly may contain damaged electrical components that can cause the pump to overheat.
Remedy: Owners are advised to park outside and away from structures until the recall repair is complete. Dealers will inspect and replace the electric oil pump controller, as necessary, free of charge. Owner notification letters are expected to be mailed September 28, 2023. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC275.
Campaign 23V531000 · 31/07/2023
AIR BAGS
Kia America, Inc. (Kia) is recalling certain 2023 Soul and 2024 Seltos vehicles. Due to a manufacturing error, the side curtain air bags may deploy unexpectedly.
Remedy: Dealers will inspect and replace both side curtain air bag modules as necessary, free of charge. Owner notification letters were mailed January 31, 2024. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC289.
Campaign 23V830000 · 22/12/2023
ENGINE AND ENGINE COOLING:ENGINE:HARD PARTS INTERNAL/MECHANICAL
Kia America, Inc. (Kia) is recalling certain 2021-2023 Seltos and Soul vehicles. The piston oil rings may have been manufactured incorrectly, which can result in engine damage.
Remedy: Dealers will inspect and replace the engine as necessary, free of charge. Dealers will also install piston-ring noise sensing system (PNSS) software, free of charge. Owner notification letters were mailed April 4, 2025. Owners may contact Kia customer service at 800-333-4542. Kia's number for this recall is SC336.
Campaign 25V099000 · 17/02/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2023 Kia Soul?
A fair, mileage-adjusted price is about $18,775, within a typical market range of $17,462 to $19,998.
Is the 2023 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $19,790, so a fair used price is roughly $1,015 below MSRP.
What is the out-the-door price of a 2023 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $18,946 in MT to $20,897 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2023 Kia Soul?
There are about 55 days of national market supply for the 2023 Kia Soul — Supply and demand are roughly balanced for the 2023 Kia Soul.
How much can you negotiate on a 2023 Kia Soul?
Negotiating leverage rates 43/100 (moderate). ~55 days of national supply and listings typically ~2% above fair price — moderate negotiating leverage.
What does the dealer pay for a 2023 Kia Soul?
The estimated dealer cost (invoice) is roughly $18,207–$18,998 — its $19,790 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.