Where there's room on price
34
/ 100 (moderate)
Approx. 51 days of national supply — moderate negotiating leverage.
Ridekick price report
2024 Kia Soul Price: Typical Asking Price & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Typical asking price
$19,905
Inside the middle half of current listings.
Price intelligence
A map of today's market
Typical asking price is in the typical market range
$12,785$24,995
- Typical market range
- $17,258–$20,879
- Typical asking price
- $19,905
- Original MSRP range
- $20,190–$24,290
Middle 50% of active listings
At typical mileage
4 sourced trims when new
Buyer context
Market pulse
What this means for you. It's market data, not a price for a specific car.
National supply
51
days of supply
Balanced market
Supply and demand are roughly balanced for the 2024 Kia Soul.
Estimated dealer cost (invoice)
$18,575–$19,382
Estimated dealer invoice — about $20,190 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Typical asking price by trim
| Trim | Typical asking (at typical mileage) | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $19,057 | $20,190 | $18,575–$19,382 |
| S | $19,860 | $22,490 | $20,691–$21,590 |
| EX | $21,157 | $24,290 | $22,347–$23,318 |
| GT-Line | $21,583 | $23,590 | $21,703–$22,646 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Typical asking price
Trim
$18,075$21,433$24,790
Typical askingLX
$19,057
LX: typical asking price $19,057, original MSRP $20,190, estimated dealer cost $18,575 to $19,382.
S
$19,860
S: typical asking price $19,860, original MSRP $22,490, estimated dealer cost $20,691 to $21,590.
EX
$21,157
EX: typical asking price $21,157, original MSRP $24,290, estimated dealer cost $22,347 to $23,318.
GT-Line
$21,583
GT-Line: typical asking price $21,583, original MSRP $23,590, estimated dealer cost $21,703 to $22,646.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and typical asking price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Kia Soul runs about $20,216 in MT to $22,251 in NJ — the typical asking price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,443 | $110+ | $21,458 |
| TX | $1,244 | $332 | $21,481 |
| FL | $1,194 | $1,074+ | $22,173 |
| NY | $796 | $371 | $21,072 |
| PA | $1,194 | $587 | $21,686 |
| IL | $1,244 | $683 | $21,832 |
| OH | $1,145 | $444 | $21,494 |
| GA | $1,393 | $637 | $21,935 |
| NC | $597 | $793 | $21,295 |
| WA | $1,294 | $215+ | $21,414 |
| OR | $0 | $525 | $20,430 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
33
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2024 Kia Soul configuration (Regular).
Questions buyers ask
What is the typical asking price for a 2024 Kia Soul?
Used 2024 Kia Soul listings ask about $19,905 at typical mileage, with most listings between $17,258 and $20,879. That is what sellers are asking, not what buyers pay.
Is the 2024 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $20,190, so the typical asking price for a used one is roughly $285 below MSRP.
What is the out-the-door price of a 2024 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $20,216 in MT to $22,251 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Kia Soul?
There are about 51 days of national market supply for the 2024 Kia Soul — Supply and demand are roughly balanced for the 2024 Kia Soul.
Is the listed price on a 2024 Kia Soul fair?
Usually, yes. 2024 Kia Soul listings typically ask about $18,990, roughly 5% below the typical asking price at typical mileage, $19,905. Compare any listing against that figure, and get the dealer's out-the-door price in writing, because tax and fees are added on top of the listed price.
What does the dealer pay for a 2024 Kia Soul?
The estimated dealer cost (invoice) is roughly $18,575–$19,382 — its $20,190 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 10/31/2026. Estimates only; your price depends on condition, options, and location.