Negotiating leverage
40
moderate leverage / 100
~60 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Kia Soul Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$19,784
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$14,010$24,995
- Typical market range
- $17,394–$20,684
- Ridekick fair price
- $19,784
- Original MSRP range
- $20,190–$24,290
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
60
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Soul.
Estimated dealer cost (invoice)
$18,575–$19,382
Estimated dealer invoice — about $20,190 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $18,892 | $20,190 | $18,575–$19,382 |
| S | $20,361 | $22,490 | $20,691–$21,590 |
| EX | $21,408 | $24,290 | $22,347–$23,318 |
| GT-Line | $21,602 | $23,590 | $21,703–$22,646 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$18,075$21,433$24,790
Fair priceLX
$18,892
LX: fair price $18,892, original MSRP $20,190, estimated dealer cost $18,575 to $19,382.
S
$20,361
S: fair price $20,361, original MSRP $22,490, estimated dealer cost $20,691 to $21,590.
EX
$21,408
EX: fair price $21,408, original MSRP $24,290, estimated dealer cost $22,347 to $23,318.
GT-Line
$21,602
GT-Line: fair price $21,602, original MSRP $23,590, estimated dealer cost $21,703 to $22,646.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Kia Soul runs about $20,022 in MT to $22,044 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,429 | $110+ | $21,250 |
| TX | $1,232 | $332 | $21,275 |
| FL | $1,183 | $1,074+ | $21,968 |
| NY | $788 | $371 | $20,870 |
| PA | $1,183 | $587 | $21,481 |
| IL | $1,232 | $683 | $21,626 |
| OH | $1,133 | $444 | $21,288 |
| GA | $1,380 | $637 | $21,728 |
| NC | $591 | $793 | $21,095 |
| WA | $1,281 | $215+ | $21,207 |
| OR | $0 | $525 | $20,236 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
27
MPG city
33
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2024 Kia Soul configuration (Regular).
Questions buyers ask
What is a fair price for a 2024 Kia Soul?
A fair, mileage-adjusted price is about $19,784, within a typical market range of $17,394 to $20,684.
Is the 2024 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $20,190, so a fair used price is roughly $406 below MSRP.
What is the out-the-door price of a 2024 Kia Soul?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $20,022 in MT to $22,044 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Kia Soul?
There are about 60 days of national market supply for the 2024 Kia Soul — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Kia Soul.
How much can you negotiate on a 2024 Kia Soul?
Negotiating leverage rates 40/100 (moderate). ~60 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Kia Soul?
The estimated dealer cost (invoice) is roughly $18,575–$19,382 — its $20,190 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/5/2026. Estimates only; your price depends on condition, options, and location.