Real price data
What should you pay for a 2024 Kia Soul?
Original MSRP
$19,990
When new
Fair market price
$19,576
Mileage-adjusted
Below MSRP
$414
A fair used price
Where prices land
25th $16,999 · 75th $20,056 · MSRP $19,990
Spread of current 2024 Kia Soul listings · 25th–75th percentile marked.
Negotiating leverage
57
out of 100
strong leverage
~51 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
51days of supply
Balanced marketSupply and demand are roughly balanced for the 2024 Kia Soul.
National Market Day Supply — how long it would take to sell the current used 2024 Kia Soul inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$18,391–$19,190
Estimated dealer invoice — about $19,990 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LX | $18,649 | $19,990 | $18,391–$19,190 |
| GT-Line | $20,633 | $23,790 | $21,887–$22,838 |
| S | $20,664 | $22,490 | $20,691–$21,590 |
| EX | $21,576 | $24,290 | $22,347–$23,318 |
- LX
- $18,649
- GT-Line
- $20,633
- S
- $20,664
- EX
- $21,576
Fuel economy
27
MPG city
33
MPG highway
30
MPG combined
EPA-estimated fuel economy for a representative 2024 Kia Soul configuration (Regular).
Frequently asked questions
What is a fair price for a 2024 Kia Soul?
A fair, mileage-adjusted price is about $19,576, within a typical market range of $16,999 to $20,056.
Is the 2024 Kia Soul cheaper than MSRP?
Yes — its original MSRP was about $19,990, so a fair used price is roughly $414 below MSRP.
Is now a good time to buy a 2024 Kia Soul?
There are about 51 days of national market supply for the 2024 Kia Soul — Supply and demand are roughly balanced for the 2024 Kia Soul.
How much can you negotiate on a 2024 Kia Soul?
Negotiating leverage rates 57/100 (strong). ~51 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Kia Soul?
The estimated dealer cost (invoice) is roughly $18,391–$19,190 — its $19,990 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/24/2026. Estimates only; your price depends on condition, options, and location.