Negotiating leverage
35
moderate leverage / 100
~52 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2020 Subaru Outback Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$20,922
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$11,989$29,998
- Typical market range
- $18,491–$23,443
- Ridekick fair price
- $20,922
- Original MSRP range
- $26,645–$39,695
Middle 50% of active listings
Mileage-adjusted estimate
5 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
52
days of supply
Balanced market
Supply and demand are roughly balanced for the 2020 Subaru Outback.
Estimated dealer cost (invoice)
$24,513–$25,579
Estimated dealer invoice — about $26,645 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| Base | $17,395 | $26,645 | $24,513–$25,579 |
| Premium | $19,818 | $28,895 | $26,583–$27,739 |
| Limited | $21,085 | $33,445 | $30,769–$32,107 |
| Onyx Edition | $21,595 | $34,895 | $32,103–$33,499 |
| Touring | $22,973 | $39,695 | $36,519–$38,107 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$15,611$28,545$41,479
Fair priceBase
$17,395
Base: fair price $17,395, original MSRP $26,645, estimated dealer cost $24,513 to $25,579.
Premium
$19,818
Premium: fair price $19,818, original MSRP $28,895, estimated dealer cost $26,583 to $27,739.
Limited
$21,085
Limited: fair price $21,085, original MSRP $33,445, estimated dealer cost $30,769 to $32,107.
Onyx Edition
$21,595
Onyx Edition: fair price $21,595, original MSRP $34,895, estimated dealer cost $32,103 to $33,499.
Touring
$22,973
Touring: fair price $22,973, original MSRP $39,695, estimated dealer cost $36,519 to $38,107.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2020 Subaru Outback runs about $21,717 in MT to $23,851 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $1,552 | $110+ | $23,068 |
| TX | $1,338 | $332 | $23,076 |
| FL | $1,284 | $1,074+ | $23,764 |
| NY | $856 | $371 | $22,633 |
| PA | $1,284 | $587 | $23,277 |
| IL | $1,338 | $683 | $23,427 |
| OH | $1,231 | $444 | $23,081 |
| GA | $1,498 | $637 | $23,541 |
| NC | $642 | $793 | $22,841 |
| WA | $1,391 | $215+ | $23,012 |
| OR | $0 | $525 | $21,931 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
6 open NHTSA recalls on record for the 2020 Subaru Outback.
BACK OVER PREVENTION:DISPLAY FUNCTION
Subaru of America, Inc. (Subaru) is recalling certain 2020 Legacy and Outback vehicles equipped with "high" grade and "mid" grade multimedia navigation. The August 2020 over-the-air software update may have timed out without completing the installation, corrupting the data, and causing the rearview display to shutoff intermittently. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 111, "Rear Visibility."
Remedy: Subaru will notify owners, and dealers will reprogram the software and, if necessary, replace the Cockpit Control Module, free of charge. The recall began January 22, 2021. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRH-20.
Campaign 20V766000 · 10/12/2020
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2020 Legacy and Outback vehicles. A programming error in the Transmission Control Unit (TCU) may allow the clutch to engage before the drive chain is completely clamped.
Remedy: Dealers will reprogram the TCU, inspect TCU data for chain slip, and visually inspect the chain guide. If evidence of chain slippage or damage is found, the transmission will be replaced. Repairs will be performed free of charge. Owner notification letters were mailed August 19, 2022. This recall includes all vehicles previously recalled under 19V-855. Vehicles previously recalled under 19V-855 will need to have the new remedy performed for this recall once available. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRK-21.
Campaign 21V955000 · 09/12/2021
FUEL SYSTEM, GASOLINE:DELIVERY:FUEL PUMP
Subaru of America, Inc. (Subaru) is recalling certain 2019-2020 Ascent, 2018 Forester, 2018-2020 Impreza, Legacy, Outback, 2018-2019 BRZ, WRX, and Toyota 86 vehicles. The low-pressure fuel pump inside the fuel tank may fail.
Remedy: Dealers will replace the low-pressure fuel pump, free of charge. Owner notification letters were mailed September 24, 2021. Subaru and Toyota owners may call customer service at 1-844-373-6614. Subaru's number for this recall is WRG-21.
Campaign 21V587000 · 29/07/2021
SERVICE BRAKES, HYDRAULIC:PEDALS AND LINKAGES
Subaru of America, Inc. (Subaru) is recalling certain 2020 Outback and Legacy vehicles. The brake pedal mounting bracket may have a missing or insufficiently tightened bolt.
Remedy: Subaru will notify owners, and dealers will inspect the brake pedal mounting bracket hardware and replace the hardware or brake pedal assembly, as necessary, free of charge. The recall began October 1, 2019. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WUL-97.
Campaign 19V664000 · 18/09/2019
POWER TRAIN:AUTOMATIC TRANSMISSION:CONTROL MODULE (TCM/PCM/TECM)
Subaru of America, Inc. (Subaru) is recalling certain 2020-2021 Outback and Legacy vehicles. A programming error in the Transmission Control Unit (TCU) may allow the clutch to engage before the drive chain is completely clamped.
Remedy: Dealers will reprogram the TCU, inspect TCU data for chain slip, and visually inspect the chain guide. If evidence of chain slippage or damage is found, the transmission will be replaced. Repairs will be performed free of charge. Owner notification letters are expected to be mailed August 24, 2022. Owners may contact Subaru's customer service at 1-844-373-6614. Subaru's number for this recall is WRK-22. This recall is an expansion of previous recall number 21V-955.
Campaign 22V485000 · 08/07/2022
AIR BAGS:SENSOR:OCCUPANT CLASSIFICATION:FRONT PASSENGER
Subaru of America, Inc. (Subaru) is recalling certain 2020-2022 Outback and Legacy vehicles. A capacitor in the sensors for the Occupant Detection System (ODS) may crack and short circuit, which can prevent the front passenger air bag from deploying in a crash.
Remedy: Dealers will replace the ODS sensors on the front passenger seat, free of charge. Owner notifications were mailed February 3, 2025. Owners may contact Subaru customer service at 1-844-373-6614. Subaru's number for this recall is WRA-24.
Campaign 24V227000 · 22/03/2024
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2020 Subaru Outback?
A fair, mileage-adjusted price is about $20,922, within a typical market range of $18,491 to $23,443.
Is the 2020 Subaru Outback cheaper than MSRP?
Yes — its original MSRP was about $26,645, so a fair used price is roughly $5,723 below MSRP.
What is the out-the-door price of a 2020 Subaru Outback?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $21,717 in MT to $23,851 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2020 Subaru Outback?
There are about 52 days of national market supply for the 2020 Subaru Outback — Supply and demand are roughly balanced for the 2020 Subaru Outback.
How much can you negotiate on a 2020 Subaru Outback?
Negotiating leverage rates 35/100 (moderate). ~52 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2020 Subaru Outback?
The estimated dealer cost (invoice) is roughly $24,513–$25,579 — its $26,645 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.