Negotiating leverage
36
moderate leverage / 100
~54 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Toyota Highlander Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$41,407
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$26,250$53,977
- Typical market range
- $36,837–$44,136
- Ridekick fair price
- $41,407
- Original MSRP range
- $40,870–$51,675
Middle 50% of active listings
Mileage-adjusted estimate
7 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
54
days of supply
Balanced market
Supply and demand are roughly balanced for the 2024 Toyota Highlander.
Estimated dealer cost (invoice)
$37,600–$39,235
Estimated dealer invoice — about $40,870 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LE | $35,489 | $40,870 | $37,600–$39,235 |
| XSE | $40,547 | $44,015 | $40,494–$42,254 |
| XLE | $41,346 | $43,870 | $40,360–$42,115 |
| le-nightshade | — | $41,720 | $38,382–$40,051 |
| Limited | $44,047 | $48,475 | $44,597–$46,536 |
| Platinum | $45,955 | $51,675 | $47,541–$49,608 |
| xle-nightshade | — | $46,720 | $42,982–$44,851 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$34,194$43,582$52,970
Fair priceLE
$35,489
LE: fair price $35,489, original MSRP $40,870, estimated dealer cost $37,600 to $39,235.
XSE
$40,547
XSE: fair price $40,547, original MSRP $44,015, estimated dealer cost $40,494 to $42,254.
XLE
$41,346
XLE: fair price $41,346, original MSRP $43,870, estimated dealer cost $40,360 to $42,115.
le-nightshade
—
le-nightshade: fair price not available, original MSRP $41,720, estimated dealer cost $38,382 to $40,051.
Limited
$44,047
Limited: fair price $44,047, original MSRP $48,475, estimated dealer cost $44,597 to $46,536.
Platinum
$45,955
Platinum: fair price $45,955, original MSRP $51,675, estimated dealer cost $47,541 to $49,608.
xle-nightshade
—
xle-nightshade: fair price not available, original MSRP $46,720, estimated dealer cost $42,982 to $44,851.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Toyota Highlander runs about $41,718 in MT to $45,178 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $3,002 | $110+ | $44,519 |
| TX | $2,588 | $332 | $44,327 |
| FL | $2,484 | $1,074+ | $44,965 |
| NY | $1,656 | $371 | $43,434 |
| PA | $2,484 | $587 | $44,478 |
| IL | $2,588 | $683 | $44,678 |
| OH | $2,381 | $444 | $44,232 |
| GA | $2,898 | $637 | $44,942 |
| NC | $1,242 | $793 | $43,442 |
| WA | $2,691 | $215+ | $44,313 |
| OR | $0 | $525 | $41,932 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Fuel economy
22
MPG city
29
MPG highway
25
MPG combined
EPA-estimated fuel economy for a representative 2024 Toyota Highlander configuration (Regular).
Safety & recalls
7 open NHTSA recalls on record for the 2024 Toyota Highlander.
TIRES
Gulf States Toyota, Inc. (GST) is recalling certain 2022-2024 model year Highlander L and Highlander LE vehicles equipped with the Blackout Package that includes 20" black alloy wheels and tires. The installed tires have an insufficient load rating. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will inspect and replace the tires as necessary, and install a new tire information label as necessary, free of charge. Owner notification letters were mailed August 8, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R1.
Campaign 24V419000 · 06/06/2024
TIRES
Southeast Toyota Distributors, LLC (SET) is recalling certain 2021-2024 Highlander vehicles. The 20-inch accessory tires with an insufficient load rating for the vehicle's Gross Axle Weight Rating (GAWR) were installed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: SET will inspect and replace the tires and information placard, as necessary free of charge. Owner notification letters were mailed August 16, 2024. Owners may contact SET's customer service at 1-866-405-4226. SET's number for this recall is SET24A.
Campaign 24V452000 · 18/06/2024
EQUIPMENT:OTHER:LABELS
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Campaign 24V548000 · 23/07/2024
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Toyota Venza, 2023-2025 RAV4 Prime, RAV4, Highlander, GR Corolla, Crown, 2024-2025 Lexus TX, LS, Toyota Tacoma, Grand Highlander, and 2025 Lexus RX, Toyota Crown Signia, Camry, RAV 4 Plug-in Hybrid (PHEV), and 4 Runner vehicles. Due to an error in the instrument panel software at vehicle startup, the instrument panel may fail to display vehicle speed, brake system, and tire pressure warning lights.
Remedy: Dealers will update the instrument panel software over-the-air (OTA) for non-PHEV vehicles, free of charge. For PHEV vehicles, dealers will inspect the instrument panel assembly, and either replace it, or update the software, free of charge. Owner letters were mailed December 5, 2025. Additional letters will be sent, anticipated in May 2026. This is a phased recall. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB08 and 25TA08. Lexus' numbers for this recall are 25LB05 and 25LA05.
Campaign 25V595000 · 11/09/2025
BACK OVER PREVENTION:DISPLAY FUNCTION
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Campaign 25V744000 · 30/10/2025
SEAT BELTS:REAR/OTHER:ANCHORAGE
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2024-2025 Highlander and Highlander Hybrid vehicles. The third row center seat belt roof anchor may have been installed at an incorrect angle, preventing the seat belt from properly restraining the occupant.
Remedy: Dealers will reinstall the seat belt anchor with a new bolt, free of charge. Owner notification letters were mailed January 27, 2026. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's number for this recall is 25TA16.
Campaign 25V872000 · 17/12/2025
SEATS:MID/REAR ASSEMBLY:RECLINER
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2021-2024 Highlander and Highlander Hybrid vehicles. The second-row seat backs may fail to lock into position during seat back adjustment.
Remedy: Dealers will replace the return springs in the seat back recliner assemblies, free of charge. Interim letters notifying owners of the safety risk were mailed April 27, 2026. Additional letters will be sent once the final remedy is available, anticipated August 27, 2026. This is a phased recall. Owners may contact Toyota’s customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB06 and 26TA06.
Campaign 26V128000 · 05/03/2026
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Toyota Highlander?
A fair, mileage-adjusted price is about $41,407, within a typical market range of $36,837 to $44,136.
What is the out-the-door price of a 2024 Toyota Highlander?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $41,718 in MT to $45,178 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota Highlander?
There are about 54 days of national market supply for the 2024 Toyota Highlander — Supply and demand are roughly balanced for the 2024 Toyota Highlander.
How much can you negotiate on a 2024 Toyota Highlander?
Negotiating leverage rates 36/100 (moderate). ~54 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota Highlander?
The estimated dealer cost (invoice) is roughly $37,600–$39,235 — its $40,870 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/2/2026. Estimates only; your price depends on condition, options, and location.