Real price data
What should you pay for a 2024 Toyota Sequoia?
Original MSRP
$63,875
When new
Fair market price
$69,268
Mileage-adjusted
Where prices land
25th $65,491 · 75th $72,038 · MSRP $63,875
Spread of current 2024 Toyota Sequoia listings · 25th–75th percentile marked.
Negotiating leverage
78
out of 100
strong leverage
~70 days of national supply — strong leverage to negotiate.
Ridekick's negotiating-leverage score blends national Market Day Supply with how far listings sit above the mileage-adjusted fair price. Higher means more room to negotiate.
Market demand & negotiating leverage
70days of supply
Buyer's marketInventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Sequoia.
National Market Day Supply — how long it would take to sell the current used 2024 Toyota Sequoia inventory at the recent sales rate (lower means it sells faster). Source: MarketCheck.
Estimated dealer cost (invoice)
$58,765–$61,320
Estimated dealer invoice — about $63,875 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| SR5 | $64,335 | $63,875 | $58,765–$61,320 |
| Limited | $66,282 | $70,675 | $65,021–$67,848 |
| Platinum | $69,309 | $76,465 | $70,348–$73,406 |
| Capstone | $72,243 | $81,265 | $74,764–$78,014 |
| TRD Pro | $73,271 | $79,110 | $72,781–$75,946 |
- SR5
- $64,335
- Limited
- $66,282
- Platinum
- $69,309
- Capstone
- $72,243
- TRD Pro
- $73,271
Frequently asked questions
What is a fair price for a 2024 Toyota Sequoia?
A fair, mileage-adjusted price is about $69,268, within a typical market range of $65,491 to $72,038.
Is now a good time to buy a 2024 Toyota Sequoia?
There are about 70 days of national market supply for the 2024 Toyota Sequoia — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Sequoia.
How much can you negotiate on a 2024 Toyota Sequoia?
Negotiating leverage rates 78/100 (strong). ~70 days of national supply — strong leverage to negotiate.
What does the dealer pay for a 2024 Toyota Sequoia?
The estimated dealer cost (invoice) is roughly $58,765–$61,320 — its $63,875 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
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Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 6/23/2026. Estimates only; your price depends on condition, options, and location.