Negotiating leverage
40
moderate leverage / 100
~60 days of national supply — moderate negotiating leverage.
Ridekick price intelligence
2024 Toyota Venza Price: Fair Market Value & MSRP
A mileage-adjusted read of comparable active listings—not a quote for a specific VIN, trim, condition, or location.
Fair market price
$37,369
Inside the middle half of current listings.
Price intelligence
A map of today's market
Fair price is in the typical market range
$26,227$45,950
- Typical market range
- $33,264–$39,957
- Ridekick fair price
- $37,369
- Original MSRP range
- $35,070–$43,215
Middle 50% of active listings
Mileage-adjusted estimate
4 sourced trims when new
Buyer context
Market pulse
Signals to help you frame a conversation—not a promise about a particular vehicle or dealer.
National supply
60
days of supply
Buyer's market
Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Venza.
Estimated dealer cost (invoice)
$32,264–$33,667
Estimated dealer invoice — about $35,070 MSRP minus a typical 4–8% manufacturer margin.
An estimate, not a sourced figure. Actual dealer invoice varies with manufacturer incentives, holdback, and regional pricing.
Fair price by trim
| Trim | Fair price | MSRP | Est. dealer cost |
|---|---|---|---|
| LE | $34,424 | $35,070 | $32,264–$33,667 |
| XLE | $36,299 | $39,280 | $36,138–$37,709 |
| Nightshade | $37,988 | $40,255 | $37,035–$38,645 |
| Limited | $41,041 | $43,215 | $39,758–$41,486 |
Trim comparison
How each trim is priced
Estimated dealer cost Original MSRP Fair price
Trim
$31,388$37,740$44,091
Fair priceLE
$34,424
LE: fair price $34,424, original MSRP $35,070, estimated dealer cost $32,264 to $33,667.
XLE
$36,299
XLE: fair price $36,299, original MSRP $39,280, estimated dealer cost $36,138 to $37,709.
Nightshade
$37,988
Nightshade: fair price $37,988, original MSRP $40,255, estimated dealer cost $37,035 to $38,645.
Limited
$41,041
Limited: fair price $41,041, original MSRP $43,215, estimated dealer cost $39,758 to $41,486.
All marks use the same price scale. Dealer cost is an estimate; original MSRP and fair price are shown for context, not as a guarantee of a particular vehicle’s price.
Out-the-door price by state
Out-the-door for a 2024 Toyota Venza runs about $37,727 in MT to $40,923 in NJ — fair price plus state tax, title, registration, and a typical dealer doc fee.
| State | Sales/use tax | Doc + title + reg | Out-the-door |
|---|---|---|---|
| CA | $2,713 | $110+ | $40,239 |
| TX | $2,339 | $332 | $40,087 |
| FL | $2,245 | $1,074+ | $40,735 |
| NY | $1,497 | $371 | $39,284 |
| PA | $2,245 | $587 | $40,248 |
| IL | $2,339 | $683 | $40,438 |
| OH | $2,151 | $444 | $40,011 |
| GA | $2,619 | $637 | $40,672 |
| NC | $1,122 | $793 | $39,331 |
| WA | $2,432 | $215+ | $40,063 |
| OR | $0 | $525 | $37,941 |
Estimates using each state's base tax rate. Local (city/county) taxes can add 1–3% in many areas, dealer doc fees vary, and some states base registration on vehicle value or weight (shown with a "+"). Trade-in tax credits are not included.
Out-the-door price by state: California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Georgia, North Carolina, Washington, Oregon
Safety & recalls
1 open NHTSA recall on record for the 2024 Toyota Venza.
ELECTRICAL SYSTEM: INSTRUMENT CLUSTER/PANEL
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Toyota Venza, 2023-2025 RAV4 Prime, RAV4, Highlander, GR Corolla, Crown, 2024-2025 Lexus TX, LS, Toyota Tacoma, Grand Highlander, and 2025 Lexus RX, Toyota Crown Signia, Camry, RAV 4 Plug-in Hybrid (PHEV), and 4 Runner vehicles. Due to an error in the instrument panel software at vehicle startup, the instrument panel may fail to display vehicle speed, brake system, and tire pressure warning lights.
Remedy: Dealers will update the instrument panel software over-the-air (OTA) for non-PHEV vehicles, free of charge. For PHEV vehicles, dealers will inspect the instrument panel assembly, and either replace it, or update the software, free of charge. Owner letters were mailed December 5, 2025. Additional letters will be sent, anticipated in May 2026. This is a phased recall. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB08 and 25TA08. Lexus' numbers for this recall are 25LB05 and 25LA05.
Campaign 25V595000 · 11/09/2025
Source: NHTSA. Contact your dealer to schedule a free recall repair.
Questions buyers ask
What is a fair price for a 2024 Toyota Venza?
A fair, mileage-adjusted price is about $37,369, within a typical market range of $33,264 to $39,957.
What is the out-the-door price of a 2024 Toyota Venza?
Out-the-door (price plus state tax, title, registration, and a typical doc fee) runs about $37,727 in MT to $40,923 in NJ, depending on your state. Local taxes can add more.
Is now a good time to buy a 2024 Toyota Venza?
There are about 60 days of national market supply for the 2024 Toyota Venza — Inventory is moving slowly, so buyers typically have more room to negotiate on a 2024 Toyota Venza.
How much can you negotiate on a 2024 Toyota Venza?
Negotiating leverage rates 40/100 (moderate). ~60 days of national supply — moderate negotiating leverage.
What does the dealer pay for a 2024 Toyota Venza?
The estimated dealer cost (invoice) is roughly $32,264–$33,667 — its $35,070 MSRP minus a typical 4–8% margin. An estimate; actual invoice varies.
Keep researching
Know if you’re getting a fair price
Compare the price you’re offered with today’s market data before you buy. Free and on your terms.
Prices are computed from live market listings, adjusted for mileage, and aggregated by trim · updated 8/4/2026. Estimates only; your price depends on condition, options, and location.